Almost all of us have heard the term “home staging” but I wonder how many people think that staging is just the process of cleaning, decluttering and depersonalizing a home. It’s true that a large part of staging does involve cleaning, decluttering and depersonalizing the home but it also involves much more! For those of us who have experienced purchasing a home, we can understand and know how emotional the entire process is. A well staged home touches upon those emotions and helps potential buyers imagine themselves actually living in the home. Read on….
When a house is placed on the real estate market, it becomes a product and no longer a “home”. And therefore the packaging of this product is extremely important. So when you stage a home, you need to keep in mind that you are packaging the house for sale. A well staged home works to seduce the buyer and appeal to their emotions. When staging a home you are creating a space and setting the stage for the buyer to envision themselves living in the home. By accentuating the positive features of the home and designing the space to reflect a warm and inviting atmosphere you tap into those emotional aspects of buying a home.
On the flip side, staging a home is also a very emotional process (just as buying a home). It can be difficult to think of your home as a product and no longer your home. Staging may involve removing your favorite things from a room, painting over the bright blue paint (that you love) in the bedroom, taking down the painting and pictures you love, rearranging the furniture placement that has been the same for years, etc. My advice to those that are having difficulty with the emotional attachments to their home is to remember the reason behind staging a home. You want to appeal to as many potential buyers as possible and you want them to feel as though they could move right into the home with ease. In the end, you want to package your home as best as you can in order to sell it for as much as possible.
In the next few days, I will continue talking about staging and offering some tips to help… so please stay tuned and check back within the upcoming days!!!